Merisis Case Study: Showcasing people
stories made thrillingly simple.

The Capture Captain mobile app was the brainchild of Nico Cellabos-Jones. His aim – to utilise the everyday tech of a mobile phone to capture and create professional content from all corners of the globe.

The Challenge

After their proof of concept stage, the Capture Captain directors needed to take their idea from ‘back-bedroom’ to professional.

Their vision was extremely clear to the extent that technical capability of a supplier was equalled by that of shared values and a strong relationship.

As a start-up, it was also critical that all aspects of the brief could be delivered on the agreed budget – meaning absolute transparency and no surprises.

Part of the vision of Capture Captain was that the app needed to offer an amazing experience for the user. Knowing that people would use the product with little to no introduction or training, it needed to be intuitive but also needed to operate very smoothly and in an aesthetically pleasing way.

This meant that attention to all levels of detail was imperative. A button alone required thought and consideration – and this was before Merisis had been engaged.

The overall outcome was for a functioning app, available for Capture Captain to commercialise..

Our Approach

For Merisis, it was important to understand and appreciate the overall vision of the client. As their ideas and creative application were so defined, a lot of focus was given to helping realise not just the technical challenge, but the visual nuances too.

Although a strong brand had been created, an app hadn’t been fully delivered as of yet, so ensuring the correct visual reactions and transitions – down to the last pixel – was all part of Merisis’ process.

But to really deliver, Merisis needed to not only appreciate the role the app will play within someone’s world – but also what problems was it trying to achieve, and how it would be used.

One of the larger challenges was that of data transfer – something which, done badly, could easily render the app useless at worst, or very frustrating at the very least.

Another key challenge, considering the tight budget, was deciding if to build iOS first, or Android. The result was a solution which could enable both platforms.way.

The Outcome – a slick and effective mobile app

Capture Captain launches successfully and with great success – much of which is down to the tenacity and promotion of the directors – however Merisis are proud in an app which was delivered as promised, but also in building a relationship and understanding which continues to grow with new projects.

The app’s use has crossed continents, joined families and enabled businesses to get video messaging to market in a fast and professional way.

For more info on Capture Captain, click here.